Downtown Design

Downtown Design is the Middle East’s leading contemporary design fair, bringing together designers, brands, studios, and galleries from around the world. Leisure Land led a refresh of the fair’s visual identity, refining the existing brand system across typography, colour, layout, and digital applications while maintaining the clarity and recognisability of the original identity. The work included updated brand guidelines, edition-specific colour systems, partner lock-ups, campaign applications, and a more flexible visual framework designed to work consistently across print, digital, environmental graphics, and large-scale fair communications.