The Third Line Gallery

The Third Line is one of the region’s leading contemporary art galleries, known for its programme of artists from the Middle East and beyond. Leisure Land was invited to refresh the gallery’s identity as it entered a new phase. The challenge was to evolve the brand without losing the familiarity and presence it had built over the years. We refined the logo into a more minimal typographic system designed to feel bolder, sharper, and more flexible across print and digital applications, from exhibition catalogues and invitations to the website and social media. The project also included a broader visual system built to support different exhibitions, artists, and formats without becoming overly rigid. The approach was intentionally restrained, giving the work, the artists, and the gallery’s programming space to lead.