Downtown Design Riyadh
Identity & campaign
Downtown Design Riyadh
Identity & campaign
The visual identity and launch campaign for Downtown Design’s first Saudi edition. Print, digital, signage and wayfinding, developed from the existing brand for a new setting. The approach focused on bold typography, clear information systems, and a confident visual language designed to work across large-scale spaces and communications while maintaining the clarity and recognisability of the core brand.
2025
