Design Days Dubai

Design Days Dubai was the first and only fair in the Middle East and South Asia dedicated to collectible design—serving as a pioneering platform that showcased high-end, limited edition furniture and objects from leading international and regional galleries. It played a key role in introducing audiences in the region to the value and culture of contemporary design collecting. From 2012 to 2015, I led the creation of the Design Days Dubai visual identity and developed its evolving annual campaign language across four editions of the fair. This included the end-to-end management and execution of all design outputs—from large-scale environmental branding and exhibition graphics to catalogues, brochures, digital marketing assets, and promotional materials. Each year’s campaign was developed to reflect the fair’s growing ambition, regional relevance, and international outlook, while maintaining a consistent visual foundation. Working closely with the fair’s curatorial and marketing teams, I ensured the design captured the spirit of the event and resonated with its diverse audience of collectors, designers, and cultural institutions.