Downtown Design Riyadh 2025

Downtown Design Riyadh was the first Saudi edition of the Middle East’s leading design fair, bringing the platform to a new audience and setting. Leisure Land developed the visual identity and campaign for the launch, adapting the existing Downtown Design brand for Riyadh across print, digital, environmental graphics, signage, and wayfinding. The approach focused on bold typography, clear information systems, and a confident visual language designed to work across large-scale spaces and communications while maintaining the clarity and recognisability of the core brand.