Downtown Design Riyadh 2025

Downtown Design Riyadh marked the inaugural edition of the Middle East’s leading design fair in the Kingdom of Saudi Arabia—bringing the platform’s curatorial insight and global design network to a new and growing audience. Leisure Land was commissioned to develop the visual identity and campaign for this special edition, adapting the fair’s established brand for a new cultural and geographic context. The approach combined strong typographic systems with a layered, modular color strategy—balancing the sophistication of Downtown Design with Riyadh’s distinct energy and evolving creative landscape. The work included the creation of the core identity lock-up for Riyadh, a localized campaign look and feel, and the design of all key brand expressions across digital and print—social media, website assets, environmental graphics, exhibition signage, and marketing collateral. This project reflects Leisure Land’s ability to evolve existing brands with sensitivity and boldness, crafting fresh narratives that are rooted in place yet resonate with a global audience.