RCA Secret Dubai

In 2015, Royal College of Art and Art Dubai brought the RCA’s anonymous postcard exhibition to Dubai for its first edition outside London. Presented during Art Dubai, the exhibition featured more than 1,200 original postcard-sized works by internationally recognised artists and designers alongside regional artists, RCA students, and alumni. The works were exhibited and sold over three days during the fair. Raad Haider led the Dubai-side creative and production work for the project, designing the local campaign applications, exhibition graphics, collateral, and signage, while also overseeing artist coordination, shipping and logistics, artwork archiving, photography, and exhibition setup alongside a small production team. He also participated in the exhibition as a contributing artist. Original campaign visuals were developed by BCMH.